"It might seem to outsiders that the Nissan has taken a full-fledged risk over before making its grand entry into Australia," according to Bill Peffer, Managing Director for Nissan. "But Nissan has everything planned and we have charted out a strategy which will definitely yield good results for us."1
Peffer "has ambitious plans" for growth of the company. New Nissan vehicles, like the 2013 Altima are headed into Australia.
The automaker's objective is to increasing sales in Australia from 6.7 percent to 12 percent within the next 12 months.
"Nissan Motors has always worked on innovation and creativity," adds Peffer. "We have been striving on this objective and our dedication to this has yielded great results in other countries too. Australia seem to be no exception when it comes to introducing new vehicles in the months to come..."2
Nissan models are already popular throughout the US and Canada. Jim Johnson Nissan of Bowling Green, KY sells many Altima variants, and that car alone has seen the sale of over 4.4 million units since its introduction.
Source: 1,2http://www.autoworldnews.com/articles/1580/20120517/nissan-aims-high-australia-mazda-version-australia-bill-peffer-nissan-motors-managing-director-nissa.htm