Most of the time, we at Jim Johnson Nissan, 2200 Scottsville Road Bowling Green, KY 42104 like to deliver the latest brand news as it pertains to new Nissan vehicles here in the United States. That said, when one of our enthusiastic team members catches a glimpse of something truly innovative abroad, we're going to share it.
To that end, we'd like to share that Nissan has reinvented the flipbook. Yes. We are indeed talking about that tiny little booklet used to produce "moving pictures" before video cameras took form. Of course, the flipbook Nissan has invented has a bit more modern intentions in mind.
Designed to promote the Japan-based Nissan Note, the unique flipbook has been recreated on a digital platform. Hosted on the automaker's overseas site, the marketing marvel invites viewers to use their mouse to quickly scroll down the page. As you scroll, images rapidly trade places forming a constant, video-like stream and imitating the effect of the iconic flipbook.
Pretty neat, right?
Jim Johnson Nissan sure thinks so. The only question that remains now is: will Nissan bring the highly-unique marketing platform here to the United States? Only time will tell. No matter what digital techniques and crafty campaigns our favorite automaker comes up with, we can promise you this. Our team members are dedicated to providing all the latest details and information surrounding the brand we love most, Nissan. Keep an eye on our Nissan blog and feel free to contact us with questions anytime.